Here are our favorite acupuncture-specific online resources for practice growth and management, in no particular order. Have we missed any? Let us know in the comments.
- Workshops, coaching, teleconferences, books, distance learning…ABS just about has it all. In the words of founder Andy Rosenfarb: “ABS is a developing resource for L.Ac.’s who want to better their situation in clinical practice. We want to provide real methods that work, rather than just a lot of fancy marketing talk. There are quite a few practitioners who are doing well and ABS was created to start to get these acupuncturists out of the woodwork and share what they are doing and what’s working for them. ” That sounds pretty darn fine to me.
- Lisa Hanfileti is a working acupuncturist who’s not only dedicated to helping other practitioners, she’s plenty nice too. Her site has a lot to offer, particularly for practitioners interested in passive income, and using the internet to market their practice. She’s also got a great list of online resources.
- Community Acupuncture Network (CAN) is a nonprofit organization whose goal is to make acupuncture more affordable and accessible. The members are lively and active. You might also do yourself a favor and check out founder Lisa Rohleder’s book The Remedy, and her fantastic (and free) little ebook Love Your Microbusiness.
- Kevin Doherty offers coaching, and a couple of great books. The first is Build Your Dream Practice, a beautifully put together ebook on practice management, filled with some great wisdom and advice. Kevin’s latest project, allows to co-author your own customized version of How to Thrive in the Modern World: A Layperson’s Guide to Chinese Medicine, for educating your patients and prospects. You can see samples of both books on the site.
- Acupuncture Clinic Marketing has a free online quiz that evaluates your marketing. It also provides two free chapters for Never Market Again, a book on marketing acupuncture using word-of-mouth and education.
The Acupuncture Marketing Blog
- Bonnie’s blog is a great source of insight into marketing ideas and online resources circulating through the internet. There’s well over a year’s worth of blog posts – lots to keep you busy for a while.
- Acupuncture Media Works is best known for their broad range of promotional print and office materials – everything from business cards and brochures, to charts and displays. What gets them on this list, though, is the remarkable quantity of stuff available in the “Tips/Free Stuff” section – a huge array of letters, forms, info sheets and more, all free for the taking.
- Acufinder acupuncture referral services has a solid list of practice management articles in their Learning Center.
- Dr. Eric Schneider provides some free articles on the site, but a quick signup will also get you a free copy of the ebook 52 Integrity Based Ways to Fill Your Acupuncture Practice. The book’s nicely arranged, and there are some real gems in the 52.
Other Resources:
Any Suggestions?
I know there are lots of resources out there – if you’ve got a favorite that we’ve missed, do tell. Don’t be shy!
Thank you for the link! These are always appreciated!
Thanks for stopping by, Bonnie. Let me know if we’ve missed any good resources!
Nice sites and good people behind them.
Elie: I noticed you’ve got a link on your site to Acupuncture Network. Their business forum is pretty active.
Thanks for that one!
Hi Dan,
I get a lot of questions from recent acupuncture school graduates who are trying to make important decisions about their practice start-up, management, and marketing and I have to say that direct everyone to YOUR website! Although AlternativeHealthPractice.com is not specifically for acupuncturists, I rate it at the top of the list for the information and practical wisdom you provide. Your post on whether to join a practice or go solo is one I refer acupuncturists to most often. Thanks for the tremendous resource.
The only website I might add is Mats Sexton’s ThePinDoctorShow.com. His video stories of the famous Yellow Emperor, Huang Di, visiting a 21st Century acupuncturist are hilarious. Hey… even acupuncturists need an escape.
Speaking of which, I am reading Escape 101 now and for the first time in 10 years I’m starting to realize that a real sabbatical is in my near future. Thanks!
Lisa,
Thanks for the suggestion, and for sending people to AHP. Much appreciated!
I’m glad you’re enjoying our book. Good luck with your sabbatical plans, and let us know if we can help.
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