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This is the third post I’ve done on our favorite books for practitioners. You find the other two here and here. 1. Essentialism by Greg McKeown This was one of my favorite books last year. I love the idea of doing more by doing less, and this is the best book I’ve read on learning to focus on […]
In The Practitioner’s Journey, we use the metaphor of a bridge to describe a trusted source of referrals. One type of bridge is other health care professionals–local chiropractors, acupuncturists, massage therapists, naturopaths, MD’s etc. The idea that these people can be great referrers isn’t rocket science. What’s hard is that you’re likely scared half to death […]
Time, money, and courage. Those are the three things you can invest to grow your practice. The trick is that you have to invest in at least two of them to make decent progress. Choosing only one fails almost every time. Just time and you spend hours in your office. Alone. Just money and you […]
I had dinner with a practitioner recently who told me that her Twitter following of several thousand people had generated a grand total of…drum roll…three patients. Her point wasn’t to condemn Twitter, though, but to make the point that social media isn’t the best way to grow a new practice. Why? Because of this critical […]
Hi All, We’re doing a rare, in-person business session for ND’s on October 25-26 in Toronto, ON. There are only 24 seats. You can find all the details and register here, but here’s the executive summary: For two days in October, we’re going to gather a select group of motivated ND’s together to solve real […]
Nothing, actually. Even when you make a great decision, nothing’s happened yet. You haven’t added any new patients, gotten out of a relationship with the wrong associate, or signed a lease. You haven’t changed your practice, or changed your future. You’ve only changed your mind. The part that comes after deciding? That’s when things happen. […]
We’ve talked about making great decisions before, but over the years we’ve discovered that the best and worst decisions we’ve made aren’t just about the decision itself. They’re about the context of the decision–where we are, how we feel, and what we’re doing while making it. This is particularly true of decisions with high stakes–things […]
I consult on several practice sales a year. Sometimes it’s for buyers, sometimes for sellers, or sometimes it’s mediating for both, but the biggest challenge in every case is always the same: deciding what the practice is worth. The problem is not that the math is hard. The problem is that there’s no right answer. […]
“It’s like driving a car at night. You never see further than your headlights, but you can make the whole trip that way.” – E. L. Doctorow Doctorow was talking about writing a novel. But you might just as easily think of building your practice the same way. Sometimes you just can’t see the whole […]
Hi All, Tara will be teaching a one-day course on IV Therapies for Common Complaints in Brampton, ON on October 5th. This is a great way to dramatically expand your IV education and practice, and get those hard-to-find IV CE hours. (It’s approved by the BDDT-N for 5.0 PT/IV hours, which means ND’s from Ontario, […]
Quick note: I’m doing a short business session at the World Massage Conference this Sunday. The conference is an amazing way to do some phenomenal continuing ed for a low price, all from the comfort of home. Hope to see you there! – Dan The Challenge of Online Booking Not having online booking has been […]
“‘Would you tell me, please, which way I ought to go from here?’ ‘That depends a good deal on where you want to get to,’ said the Cat. ‘I don’t much care where—’ said Alice. ‘Then it doesn’t matter which way you go,’ said the Cat.” – Alice’s Adventures in Wonderland Lewis Carroll Fast forward […]
A while back we used a very simple–and free–process to quickly gather testimonials from our patients. If you’ve ever wanted to add positive comments to your website, print materials or other marketing efforts, it’s surprisingly easy to gather them. “A very personalized experience–when I am in her office, I feel like I am the only […]
If you’ve ever tried to visit a website on your phone, you’ll know from experience what mobile-friendly or “responsive” means. Visit most sites on your phone, and you you have to try to zoom in on portions of the screen in order to read, click, find a phone number, or any other useful information. At […]
“Some days are meant to be counted, others are meant to be weighed.” –Elizabeth Gilbert, Eat, Pray, Love It’s easy to count things. New clients. Facebook likes. Dollars in, dollars out. The number of to-do’s crossed off your list. What’s tougher is weighing. What’s that new patient worth? How valuable is a Facebook like? How […]
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