With all the work that it takes to run a practice, it’s easy to forget that business is not all about you – it’s about your clients. There are a thousand little things that make up the client experience, but making things easy – simple, fast, pleasant – tends to keep patients returning and referring. [...]
For their 50th anniversary a couple of years back, Chiropractic Economics posted a pile of free marketing articles on their website. There’s enough weekend reading here to keep you busy for a while… http://www.chiroeco.com/50/market/index/ Related Posts: Practice Help for Chiropractors
Although it’s by no means the only method to promote your CAM practice, email marketing is one of the easiest and cheapest. Add to that the fact that a growing proportion of your patient base is going to prefer email as a means of communication, and it’s worth considering. The challenge for many practitioners, of [...]
The new yellow pages came out in our area last week, so as usual, I took a spin through to check out the competition. To my surprise, some of the newer practitioners in the area had chosen not to advertise. Our area is pretty thick with chiropractors, and the number of naturopaths and TCM practitioners [...]
Entrepreneur.com has a good introductory article on newspaper advertising: Newspaper Ads They touch on demographics briefly, but for alternative health practices, I’d suggest you pay close attention to your target market when deciding whether to run an ad. Sure, everyone needs health care, but not everyone wants or can afford your health care. Ask yourself, [...]
A concise summary of the difference between Marketing and Advertising. Worth a quick read to make sure you’re marketing your CAM practice, not just advertising it…. Marketing vs. Advertising: What’s the Difference?
A couple of interesting pieces here that might help with deciding where to spend your marketing dollars. CAM Usage Most Popular at Midlife CAM Usage Climbs With Education Level Anyone else corroborate this from their own practice? If the middle aged and educated are your best prospects, it’s wise to keep this in mind when [...]
As a follow up to yesterday’s Putting the “Alternative” in Alternative Medicine, I thought it would be interesting to look at the term complementary from a business strategy perspective. There are some deeply entrenched camps on this issue. There are many who view the term complementary as subservient to the allopathic medical community. It’s the [...]
The phrase alternative health care is often interpreted in the context of the modality used by the CAM practitioner. For example, instead of pharmaceuticals, a patient might choose the alternative of supplementation. While that’s technically true, there’s great value in expanding your concept of alternative to include the way you offer your services, and present [...]
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