“No one is going to pick you. Pick yourself.” -Seth Godin If you’re in a busy market, competition does a funny thing to your brain. It makes you want to stand in rows with everyone else who offers what you do, and raise your hand like a schoolkid and hope for the best. When your [...]
Creating content is becoming more and more essential for practitioners. It’s hard to create a website that gets search traffic without good words on the page. Newspaper ads work better when you also write articles. It’s easier to engage your clients in the long run when you communicate with them regularly, and that, too, takes [...]
The Short Version of this Post: We Need Your Help We’ve written a free resource for schools to help students get started sooner on the path to practice success. It’s an ebook called The Gift: 7 Practice Success Ideas for Students and Educators. We’d like to ask you to give it a read and share [...]
When it comes to practice success, there are just two kinds of habits that matter: the ones you need to create, and the ones you need to undo. What to start doing, and what to stop doing, in other words. There are things that don’t serve us. Like habits of self-criticism. Or working too long [...]
Hi all – if you want to skip the ‘why’, just scroll down for the how-to part. It’s easy. There’s also a clinic sign we made at the bottom that you can download in PDF… -Dan Facebook has become one of the largest sources of traffic to our clinic website. And the more traffic we [...]
One of the barriers to practice marketing is getting caught up in trying to make things perfect. You put things off because you need to figure out X, or get just the right Y, or get some advice from Z. And the time ticks by. And, of course, you really can’t get things perfect. Trying [...]
Reader J. writes: “…how do I revive my practice after leaving it for a 6-month maternity leave? I took on a locum and I went from seeing 30+patients a week to her seeing a mere 10 patients per week at best. I know many of my patients wanted to wait until I got back, but [...]
Any of these sound familiar? You just set a new personal record for the least number of new clients in a week. Your line of credit is maxed out. Credit card? Same. You’re being sued by a former patient. Your key – and only – staff member just quit. Effective now. You’ve been told you [...]
It’s amazing to me how many of our practice building efforts involve writing. Blog posts. Website content. Articles for newspapers and magazines. Fliers. Patient forms. Letters. Facebook posts. Email newsletters. The list goes on. Of course, we like that medium, but I don’t think that’s the whole picture. I see writing as crucial for any [...]
It occurred to me the other day that I could describe our clinic this way: We’re the most expensive We have the worst parking We offer the most inconvenient hours Every one of those is true. But I’m not going to focus on them. Why? Because faced with the decision to talk about our crap [...]
Recent Comments