The Horse’s Name is Tony: The Magic in a Sticky Note

On January 30, 2012, in office management, service quality, staff, by Dan

Our friend Raza Shah, ND has a large Mennonite patient base–so large, in fact, that he actually has a place to shelter horses while patients have their appointments. So cool. In The Practitioner’s Journey, we wrote about how my dentist used to amaze me by thanking me in person for each referral over the past [...]

How To Earn $80K in Your First Year of Practice

On January 24, 2012, in case studies, marketing, office space, startup, by Dan

We recently spoke to students at The Canadian College of Naturopathic Medicine on the theme of “Your First Ten Patients”. A good time as always, but we were nicely upstaged by superstar Mary Caracoglia, ND, who told the story of her remarkable first year in practice. Mary received her license to practice and opened her [...]

What Got You Here…

On January 18, 2012, in inspiration, strategy and philosophy, by Dan

The greatest misconception among health care professionals is that your training is enough to make you successful. It isn’t. It’s not anyone’s fault, but the challenge, whether you’re in your first year or tenth, remains the same: The skills that got you to graduation aren’t the same ones you need to successfully grow your practice. [...]

4 Ways to Start Next Year Right

On December 29, 2011, in inspiration, marketing, strategy and philosophy, by Dan

Hi All, Next year is almost here! Thanks to the many (wow!) of you who took advantage of the pre-order special on The Practitioner’s Journey workbook. The offer ends on December 31. Before then, you can get the digital workbook for just $9.95, or the original eBook and the workbook together for just $14.95. Click [...]

Help for Your Practice in 2012

Even the most devout anti-resolutionist has a tough time not thinking ahead at this time of year, and we’re no exception. If you’re like us, your thoughts are turning toward the New Year, and how to improve your practice. Here are three upcoming happenings here at TPJ for 2012 that we think will make a [...]

When Pennies Mean Dollars

On November 9, 2011, in strategy and philosophy, by Dan

Tara emailed me the other day: “Just pulled in to the grocery store and then pulled right back out because I remembered you needed a quarter to get a cart, which of course I did not have. The moral? Don’t make it tough for your customers to spend money at your store – the quarter [...]

What Do All Successful Practitioners Have In Common?

On November 2, 2011, in inspiration, by Dan

‘Many of life’s failures are people who did not realize how close they were to success when they gave up.’ — Thomas Alva Edison Our next book is in the works. Like The Practitioner’s Journey, part of the writing process is looking for patterns. I’ve been interviewing successful practitioners for the past few months, digging [...]

How to Grow Your Practice With Public Speaking

On October 20, 2011, in marketing, practice marketing, by Dan

Hi All, In related news, I’m opening up more speaking dates for 2012. If you’re looking for an engaging speaker at your conference, convention, or classroom, you can learn more here. Thanks in advance for spreading the word to your schools, instructors and association leaders!   – Dan A reader recently asked me: What is [...]

How To Turn Your CE Into Practice Revenue

On October 5, 2011, in strategy and philosophy, by Dan

Tara just returned from a great seminar in Arizona. Awesome trip, great lectures, helpful stuff. And, Arizona versus a cold, rainy October weekend in Ontario? No contest. Part of a great CE experience, though, is not feeling guilty the whole time for investing in yourself. If you’re like many practitioners, you may stress over whether [...]

Create Your Own Yardstick

On July 20, 2011, in inspiration, strategy and philosophy, by Dan

A practitioner once told me, “I’ve cried a lot of tears from comparing myself to others.” What she meant was that constantly comparing yourself to other practitioners is exhausting and destructive. She meant that feeling like everyone around you is more successful than you are is a tough way to go through life, and ultimately, [...]

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