It’s true. No one needs what you do.

No one suffers from a shortage of acupuncture or a lack of massage. No one is experiencing a chiropractic outage or struggling with insufficient naturopathy.

What they are short on is what those things do.

Or, to put it in limerick form for Saint Patrick’s Day:

In an office atop Mount Wapuzz
A practitioner tried to build buzz
Said the guru in the cave
With a dismissing wave
“‘Ain’t what you do. It’s what what you do does.”

Note: I’m pretty sure that last sentence has never, ever been uttered in the English language. 🙂 Happy St. Patrick’s Day!