Thank you for your fantastic blog, its a wealth of knowledge and a great resource for CAM practitioners.

You hit the nail on the head! Optimization is the key to driving traffic to to a website. All too often, practitioners pay huge sums for a beautiful website that in the end, does nothing! It may look “flashy” (was that a pun?) with all sorts of bells and whistles, but if the site is not optimized, what’s the point? The key to internet marketing is being found. People are searching for you right now. They want your services and are willing to pay for what you have to offer. BUT, If your site is not optimized, search engines won’t “see you” and therefore, these people can’t find you. If your website isn’t sending you traffic and new patients, there no point to it. You are wasting money and losing a valuable opportunity. So make it count. Don’t get caught up in flash content, bells, and whistles. Invest your time and money into rich content and optimization. Get your website really working for you!

To many practitioners also get caught up in “static” websites. The search engines prefer updated content as do your patients. It’s like giving a tour of your home. I think your guests would get really annoyed getting a tour of your home every time they visited, especially when nothing has changed. But if you’ve renovated or made an addition, a tour is appreciated. Same goes for search engines. A search engine is less likely to “crawl” your site if nothing changes. So keep the content fresh and updated regularly.

I close with a quote from one of my favorite movies: Field of Dreams: “Build it, and they will come”.
BUT WHEN YOU BUILD IT, MAKE SURE THEY CAN FIND YOU!

Dr. Rana